Glass-walled modern building with curved edges reflecting trees and sky, set in a green park with city buildings in the background.
Toledo Museum of Art - Glass Pavilion. Architect: SANAA / Paratus
THE MYRIAD BENEFITS OF MUSEUMS
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why you need a museum

Create a building that complements its environment and becomes an international symbol of your country's prestige, revitalizing existing financial markets, fostering new ones, and ushering a new age of global exchange.

The Social and Economic Power of a New Museum

900M
Visitor Engagement
Annually, museums and arts institutions attract diverse audiences across generations and demographics. Asia Pacific leads the field with 37% of this vast and increasing market. The age group 51-70 accounts for 56% of visitors.
38M
Economic Impact
Taking a closer look at the statistics for worldwide arts tourism reveals that each year 38 million individuals traveled specifically for art related experiences—a number that is increasing. Every dollar of revenue created at a museum generates more than double that value to the wider economy.

CULTURAL INNOVATION: A FORCE FOR GROWTH AND IMPROVEMENT

Art, architecture and nature in union, have the power to broaden economies, uplift communities and inspire greater understanding between varied audiences and demographics. A new museum becomes a nexus for creating relationships with partner institutions, exchange programs, residencies, and exhibitions showcasing the work of renowned international, and local artists. It also supports programming and community outreach that moves society forward.

John F. Kennedy Center for the Performing Arts Expansion. Architects: Steven Holl Architects / Paratus
John F. Kennedy Center for the Performing Arts Expansion. Architects: Steven Holl Architects / Paratus
Economic Development
Museums are powerful economic catalysts, regenerating neighborhoods, providing jobs, attracting cultural travelers, and boosting surrounding businesses. Museums generate an average of $50 million annually for mid-size cities. Museums create jobs, employing curators, educators, security and maintenance staff, marketeers and administrators. Indirect employment includes contractors, designers and local vendors.
John F. Kennedy Center for the Performing Arts Expansion. Architects: Steven Holl Architects / Paratus
John F. Kennedy Center for the Performing Arts Expansion. Architects: Steven Holl Architects / Paratus
Raising Cultural Capital
Museums facilitate public exposure to objects, artifacts, art and technology, in visual and interactive mediums. This helps to expand a visitor's cultural knowledge, social mobility and comprehension of the human condition.
Grace Farms, New Canaan, CT. Architect: SANAA / Paratus
Grace Farms, New Canaan, CT. Architect: SANAA / Paratus
Enhancing Environments
GMSG and Paratus consider the locale of a museum to be an integral component of a  project. We aim to foster dialog between sensitively considered architecture and the surrounding habitat, whether natural or urban. The fundamental touchstone of any project is to understand the client's dream, and the local and regional culture, landscape and social environments.
The Guggenheim Museum, New York. Architect: Frank Lloyd Wright.
The Guggenheim Museum, New York. Architect: Frank Lloyd Wright.
Educational impact
As welcoming places open to all, museums bring together diverse audiences. Positive impacts of museum-based education include the expansion of critical faculties, increased emotive and intellectual awareness, and the deepening of interpersonal well-being and connectivity. Indeed, museums can be considered as community and learning centers, positing culture as infrastructure and art as a source of knowledge.

FAQs

Common questions about establishing a museum and how our expertise guides institutions through this rewarding process.

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